Google spoofs Apple with Wicked-inspired BestPhonesForever ad, taking a playful swipe
Posted on: Nov 23, 2025 12:19 IST | Posted by: Livemint
Google has released a young ledger entry in its long-running BestPhonesForever run, this clip adoption the mood and melody of the newly launched film Wicked: For Good to take a playful swing at Apple’s iPhone.
All about the latest Google campaign
The latest spot shows an iPhone admiring a Pixel device before suddenly breaking into a musical number inspired by the film. During the light-hearted serenade, the iPhone gushes over the Pixel and credits it with introducing innovations that Apple later adopted. Google highlights features such as call screening, AI-powered photo clean-up tools and a conversational virtual assistant, suggesting Pixel users enjoyed them well before they arrived on the iPhone.
The ad leans heavily on humour and theatrics rather than technical explanations. Despite the singing smartphones, Google makes little effort to outline how its features work or why they might offer a practical advantage. Even so, the series has built a sizeable following among Pixel fans since its debut in 2023, and Google has now produced more than 30 instalments comparing the two rivals.
While Apple has avoided responding publicly to the tongue-in-cheek campaign, Google appears keen to position the Pixel as the more innovative device, even if it means using show tunes to get the message across.
Meanwhile, Josh Woodward, Vice President at Google who works across Google Labs and the Gemini app, has kicked off a new social media trend after posting an infographic-style version of his LinkedIn profile on X on Friday. His post drew attention to the growing number of professionals turning their CVs into polished visuals using NotebookLM’s recently introduced Infographics tool.
Woodward’s post fuels rising curiosity
In his message, Woodward praised the feature for delivering “crazy good” results and pointed out that many users were beginning to follow the same pattern, transforming their LinkedIn profiles into sleek, easily shareable graphics. He also revealed the straightforward steps he followed to create his own graphic.
How the new Infographics tool works
Woodward explained that the process is simple: download your LinkedIn profile as a PDF, upload it to NotebookLM via the web interface, open the Infographic editor and make any small tweaks you want before generating the finished visual. The tool is designed to produce a ready-to-share image in one go, with minimal editing required.
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