MSNBC rebranding to ‘MS NOW’ generates buzz as ‘Multiple Sclerosis’ trends on X; ‘They could do worse than…’
Posted on: Aug 18, 2025 22:45 IST | Posted by: Hindustantimes
MSNBC's determination to convert its nominate to MS at present has drawn several reactions on net. The cable news network on Monday announced that it is dropping the “NBC” from its name since NBC Universal has decided to split its cable channels into Versant, a new firm. MS NOW stands for “My Source News Opinion World”.
During his show on Morning Joe, Joe Scarborough revealed that the new design, which does not feature the NBC peacock, was “very sporty” and that it “shows we're independent.”
“I’m excited about this,” stated Scarborough.
Meanwhile, journalist Andrew Ross Sorkin concurred, stressing MS NOW's “independence” and disassociation from “legacy media.”
Rachel Maddow, their coworker, also expressed same excitement, calling it a perfect moment “for us to change our name because we're now competing with NBC News”.
“So I think the distinction is going to be good for us. What NBC is doing in its legacy timeslots — the Today Show, Nightly, Meet the Press — is just a world away from the 24/7 totally independent news operation that we’re able to stand up now, thanks to the spin-off,” she told Variety.
The new branding, according to MSNBC President Rebecca Kutler, underlines “our mission: to serve as a destination for breaking news and best-in-class opinion journalism, all rooted in accurate and reported facts.”
Meanwhile, Richard Hudock, senior vice president of communications, suggested that “adaptability, flexibility, and an open mind” are necessary for change, adding that this shift is beneficial for them.
Also Read: Who is Michael Franti's wife and what is his net worth? 'I broke my wife's trust, I broke her heart'
Additionally, CNN's Andy Kaczynski questioned critics, asking: “What's the problem? This seems fine.”
Meanwhile, another critic Kyle Smith of The Wall Street Journal remarked, “It sounds like a fundraiser for multiple sclerosis.”
“Multiple Sclerosis” was among the top five trending topics on X as of mid-morning Monday.
Yashar Ali was deadpanned for reporting on the rebranding.
Jonah Goldberg noted that if a renowned feminist magazine and a leading feminist organization decided to launch a cable news network, “they could do worse” than introducing themselves as “Ms. Now.”
“… If MSNBC got to stay MSNBC long after Microsoft left the venture, why can’t they remain MSNBC after NBC leaves the venture?” inquired Jacob Rubashkin.
“MSNBC is rebranding as MS NOW. Good lord. MSNBC’s brand is so toxic that they won’t even let them use the NBC brand any more,” remarked Clay Travis.
Global News Perspectives
In today's interconnected world, staying informed about global events is more important than ever. ZisNews provides news coverage from multiple countries, allowing you to compare how different regions report on the same stories. This unique approach helps you gain a broader and more balanced understanding of international affairs. Whether it's politics, business, technology, or cultural trends, ZisNews ensures that you get a well-rounded perspective rather than a one-sided view. Expand your knowledge and see how global narratives unfold from different angles.
Customizable News Feed
At ZisNews, we understand that not every news story interests everyone. That's why we offer a customizable news feed, allowing you to control what you see. By adding keywords, you can filter out unwanted news, blocking articles that contain specific words in their titles or descriptions. This feature enables you to create a personalized experience where you only receive content that aligns with your interests. Register today to take full advantage of this functionality and enjoy a distraction-free news feed.
Like or Comment on News
Stay engaged with the news by interacting with stories that matter to you. Like or dislike articles based on your opinion, and share your thoughts in the comments section. Join discussions, see what others are saying, and be a part of an informed community that values meaningful conversations.
Download the Android App
For a seamless news experience, download the ZisNews Android app. Get instant notifications based on your selected categories and stay updated on breaking news. The app also allows you to block unwanted news, ensuring that you only receive content that aligns with your preferences. Stay connected anytime, anywhere.
Diverse News Categories
With ZisNews, you can explore a wide range of topics, ensuring that you never miss important developments. From Technology and Science to Sports, Politics, and Entertainment, we bring you the latest updates from the world's most trusted sources. Whether you are interested in groundbreaking scientific discoveries, tech innovations, or major sports events, our platform keeps you updated in real-time. Our carefully curated news selection helps you stay ahead, providing accurate and relevant stories tailored to diverse interests.
No comments yet.