Dhanush's Kara director Vignesh Raja gets backlash for justifying brownfacing Mamitha Baiju: ‘Racism in name of merit’

IF thither is an supply that keeps coming to the head whenever a young moving-picture show is announced, it’s usually representation. For years now, Tamilians have asked filmmakers to cast regional actors in leading roles, only for the criteria to be met by actors, not actresses. Vignesh Raja is the latest filmmaker to receive flak for not just casting Malayalam actor Mamitha Baiju in Dhanush’s upcoming film Kara, but also justifying it after brownfacing her for the role.Vignesh Raja justifies casting Mamitha Baiju in KaraIn an interview with Galatta Plus, Vignesh was asked why it's so hard to find a Tamil girl to play the lead role. Especially when a Malayali has to be tanned to play a Tamilian. He replied that casting an actor depends on their performance and marketability.“Personally, honest-to-God, I am not focused on that thing (marketability) because for me, content is important. When it comes to performance, I am absolutely certain that I will only hire an actor who does justice to my character. For this character, we auditioned close to 20-25 girls. But what Mamitha did in the audition, no one else came close,” he said. Vignesh then claimed that when he hires actors, he ‘reintroduces them to themselves’ by changing their look, behaviour and clothes.“So, this decision was purely taken on merit, and it was a creative decision. I know there’s a lot of conversation around it. My thing is, I’m going to tell Dhanush a story. Someone else does it better. What if he’s a Telugu director? Will he be asked, don’t we have directors in Tamil? So, I find it like a non-issue. It’s okay for you to point out if I’m typecasting or being sexist…it’s not that we have put a tan and all of that. If I’m thinking I have to be politically correct, then it’s gonna feel very off,” he added. Internet slams Vignesh Raja, calls it ‘racism’But the internet was not buying Vignesh’s explanation for casting Mamitha. Numerous X (formerly Twitter) users posted clips of the interview and called him out for his views. “At this point, it’s just humiliating to hear the same “merit” argument. Tamil women with darker skin exist, are talented & deserve to be seen. Choosing to darken a fair actress instead of casting them just highlights colorism & shows a lack of care for authentic Tamil representation!” wrote one X user. Some pointed out the ‘Tamilification’ of Hollywood before Kollywood. Another commented, “They justify racism in the name of "merit," as if Tamil women who came for auditions didn't stand a chance to portray a Ramnad woman compared to a non-Tamil. Tanning/bronzing is widely seen as racist. It should be banned, and these guys should be booked.” One even suggested a Captain Miller actor, writing, “Every time I see stuff like this, I think of Nivedhithaa Sathish. She’s gorgeous and can actually act. Cast her in more movies please.”“It's funny how they can find so many Tamil dark-skinned "next door boy look" heroes but somehow the problem is only there when it comes to women in the same category,” pointed out one X user, while another commented, “Colouring a fair actress in black color is just colorism.” One even slammed him, writing, “First film nikhila second film mamitha. Just say it's my choice no need for intellectual muttu (talks).”Kara also stars Jayaram, Karunas, Lal, Suraj Venjaramoodu, KS Ravikumar, along with Dhanush and Mamitha. It is releasing in theatres on April 30.