Elon Musk's daughter Vivian Wilson joins Rihanna's Savage X Fenty Pride campaign; brand says she's ‘exactly who she said

VIvian Jenna harriet wilson, the transgendered girl of billionaire Elon Musk, has suit ace of the faces of Rihanna's latest Savage X Fenty Pride campaign, appearing in a series of promotional images celebrating LGBTQ+ identity and self-expression.The campaign, launched to mark Pride Month, features Wilson modeling lingerie pieces adorned with messages including “Proud,” “Queer” and “Love.”Savage X Fenty introduced her participation with a message that drew attention online. “@vivllainous is exactly who she said she is,” the brand wrote in an Instagram post featuring Wilson.Wilson takes center stageAccording to Page Six reports, the 22-year-old appears in both solo images and group campaign photos alongside fellow models and LGBTQ+ advocates including Laith Ashley, Ifeoma Bosah and Santi.For her individual campaign shots, Wilson wore black-and-white lingerie accented with floor-length crystal fringe, paired with matching crystal-fringed heels. Other images showed her wearing graffiti-inspired designs featuring Pride-themed slogans. The campaign forms part of Savage X Fenty's annual Pride Month initiative, which celebrates LGBTQ+ communities and visibility through fashion. According to TheColu.mn, the brand launched its Pride campaign in 2018 and has worked with LGBTQ+ advocacy organization GLAAD on related initiatives.Also Read: Elon Musk's youngest son steals the show in China; billionaire's expressions viralGrowing fashion profileWilson's latest appearance marks another high-profile collaboration with the Rihanna-founded label.She first appeared in Savage X Fenty's Valentine's Day campaign earlier this year and has since become one of the brand's recurring faces. Reports also note that she led fashion brand Wildfang's 2025 Pride campaign and made her New York Fashion Week runway debut last year.Her growing presence in fashion has coincided with her public advocacy for transgender rights and LGBTQ+ issues.Also Read: ‘My son’s middle name is Sekhar’: Elon Musk tells Nikhil Kamath about partner Shivon’s Indian rootsWilson publicly came out as transgender in 2020 and has since emerged as one of the most visible young transgender figures in the United States.The campaign generated significant engagement on social media within days of its release. According to Daily Beirut, the Instagram post attracted tens of thousands of likes and hundreds of comments and reposts. Among those reacting was actress and LGBTQ+ advocate Laverne Cox, who commented, “This is everything especially now!”