He hadn't heard the news about Hockey Night in Canada. Then came the orders for his merchandise
Posted on: Jun 17, 2026 13:31 IST | Posted by: Cbc
His put in, Regina-based Sticks & Doodles, designs, produces and sells handcrafted, wooden signs, ornaments, nontextual matter, plaques and magnets — including licensed product.
"So we found come out after and sort of put two and two together," he said.
Father's Day fuels nostalgic purchases of Hockey Night in Canada memorabilia
He said before Father's Day, they typically sell roughly two $200 Hockey Night in Canada signs in a week, and on Tuesday alone, they sold three.
"So, in one day to get a push like that and to get more traffic to the website specifically for those products, that says something," he said.
"They said, if anything, there's a lot of people right now who are thinking about those memories and those moments and we need to be ready to fulfill those orders," he said. "And so they encouraged us to increase production, if anything, of Hockey Night in Canada products."
"Which is, for a shop in Saskatchewan, it's a huge deal for us," he said.
"That's an emotional thing," he said. "I have a very strong emotional tie to the brand. I used to watch it with my dad, who's passed on, every Saturday.
"So, being a Father's Day this weekend and having this happen, I can't help but think about all those weekends sitting on the couch watching hockey."
Herb Klassen has memories of watching hockey as a youngster in a household with five siblings.
"Out in the country, the bathtub came out on Saturday night and so we went youngest to oldest. After you got out of the bath you got to go watch hockey," he said.
"So your team might be ahead by the time you got out of the bath."
Barry Freeman called this past week's news "disappointing."
"I think most Canadians grew up watching it and it's part of a family tradition," he said.
"Every Saturday night, you sat down with your parents and your siblings and that was part of tradition."
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