Time to clutch your pearls: Theatre etiquette is changing

On gap nighttime of the Paranormal Activity present demo in Toronto this June, someone booed the top actor in the middle of his performance. The jeerer didn't seem dissatisfied with acting, just the choices of the character on stage. 

Other members of the audience immediately started shushing, and many later went online to voice their outrage and lament the death of theatre etiquette.

"Whoever booed after such an incredible monologue needs to be shadow-banned … for real. Like, this isn't a panto," said one Reddit user, referring to slapstick pantomime comedies known for their boisterous audiences.

Others complained about different audience behaviour at the Mirvish production, including the nervous chatter and laughter that followed each jump scare in the show, which is based on the horror-movie franchise.

Patrick Heusinger, who has been starring in Paranormal Activity since the stage show premiered in 2025, isn't getting hung up on audience behaviour. 

"We're used to it at this point, you know, people just munching away on popcorn, ripping open candy in very tense moments."

This particular booing event didn't really bother him, he said, because good art is all about eliciting some kind of reaction. 

"Get into it," said Heusinger. "If something is making you want to talk to us, we're not afraid of it. We've got it under control up here."

There could be more of these types of interruptions, now that Mirvish is offering its first "chilled performance" of & Juliet, the jukebox musical that offers a different, happier ending to a Shakespearean classic.

The songs are well-known pop hits, but at a regular performance, singing along can get you in trouble.

"What we hear from people is, 'I've come to hear professionals perform, not fellow audience members,'" said John Karastamatis, director of communications and programming for Mirvish Productions.

After all, these shows are put on by people who have dedicated their lives to honing their craft.

At a "chilled performance," the content of the show is the same, but: 

These relaxed expectations can allow a range of people — from dementia patients who love music but can't sit quietly to people who experience involuntary vocal tics — to enjoy the theatre. 

That's the goal behind these performances, said Karastamatis: theatre for everyone, including those who consider themselves neurodivergent, and anyone else who just wants a more relaxed environment.

Cineplex still plays reminders for people to turn off their cellphones before the movie and keep their inner monologue within, but chief marketing officer Sara Moore admits audiences are evolving, and cellphones aren't going away. 

"We do understand people do pull them out. We have parents getting notes from babysitters," she said. "For the most part, people are really good about it."

Wicked brought phones to theatres. They're probably here to stay

The approach now, she said, is to give audiences the experiences they want, and sometimes that involves noise and cellphones.

"We've had really loud and raucous sing-alongs to things like Wicked and Taylor Swift," she said. "We've shown cricket in our theatres. We've shown Raptors basketball. But we do set that up with our moviegoers in advance so they know what they're getting."

A few hundred years ago, people in the cheap seats at Shakespeare's Globe theatre would stand close enough to lean on the stage, make noise, even throw vegetables if they didn't like what they saw.

"Theatre etiquette as we understand it today was largely invented in the mid-to-late 19th century," said Toronto theatre critic Ryan Borochovitz. 

More recent unspoken rules — no talking, no cellphones, no rustling food wrappers — whether intentional or not, have had an effect: "to keep poor people out of the theatre, or to make poor people … feel unwelcome if they don't know the rules," he said.

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He points out theatres could make changes to help everyone enjoy the experience, including dimming the house lights instead of completely turning them off, so bright screens become less of a distraction whenever someone checks their phone.

For Borochovitz, it's about setting clear expectations. Don't market Mamma Mia! as a show that will have folks dancing in the aisles if you don't literally want them to dance. Don't get mad at someone for looking at their cellphone — unless they have been explicitly told to turn it off.

Journalist

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