Fresh strawberries were a summer luxury. When did they become an all-season toddler snack?

thither was a clip, non so long agone, really, when apples were the preferred daily fruit, oranges were a treat, strawberries were a summer delicacy and blackberries were practically lore.

A time when the thought of packing an entire pint of fresh raspberries in your six-year-old's school lunch in the middle of February wasn't just laughable, but actually unfeasible.

No more.

"Don't have a kid without a healthy berry budget," a parent wrote on Threads in April.

"Toddler moms, how are y'all affording berries?! My son had a whole $20 worth of berries today," someone else posted in June.

"Why my kids will never have a trust fund," someone posted in an Instagram reel that showed a kitchen counter full of fresh strawberries and raspberries earlier this month.

It's a common refrain among parents over the past few years. There are memes about the berry budget, jokes about taking out a second mortgage to pay the berry tax and stories about parents saying they're going broke on berries.

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It's funny, sure, but the berry boom also represents "so many cultural shifts it's hard to identify all of them," explained Daniel Bender, the Canada Research Chair in Food and Culture and a professor of food studies at the University of Toronto.

But even beyond the carbon footprint and human labour-related issues, this trend comes with significant costs, he added: taste, and our overall relationship with food.

"Breeders, producers and mega-farms are focusing on mobility rather than taste and are perfectly willing to sacrifice strawberry taste for the ability to move fruit," Bender said.

"And there's a self-denying pleasure with seasonality.... What does summer mean to your kids when they can have blackberries in January?"

Canada doesn't track berry consumption per se. But fresh berry availability — the amount of food that is physically present in a country for consumption— has increased by 237 per cent since 2000, according to data from Agriculture and Agri-Food Canada.

In 2000, there were an average 3.09 kilograms of fresh berries available per person. By 2025, it was 10.42 kilograms.

While strawberries make up a third of the overall berry availability in 2025, the increase was driven by rising amounts of blueberries, cranberries and "other" berries (which includes raspberries, loganberries, mulberries, blackberries, currants, gooseberries and saskatoon berries), according to Agriculture Canada

In the same time period, the available amount of fresh oranges per person dropped six per cent, apples decreased by 23 per cent and grapefruit availability plummeted 64 per cent.

And it's not just Canada. Premium fruits, like berries, are the highest performers globally among all fruit categories, according to the IFPA's 2026 consumer trends research report.

Fresh blueberries, for instance, saw an availability spike in 2021 as imports increased 38.9 per cent from 2020, the agency noted, while strawberry availability dipped from 2018 to 2019 as imports dropped 16.8 per cent year-over-year. 

"I buy them weekly. It's insane," Spanjer said.

"Because of the cost and how much my kids love them, I ration out very few for myself. And I definitely don't offer them to guests."

Spanjer, 37, said Friday that she's actually planning to take her kids berry picking that evening to stock up and hopefully save some money.

"Summer is going to really stretch the budget," she said.

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The price of berries has remained somewhat stable in recent inflation numbers, increasing 2.1 per cent year-over-year in May, but they're still not cheap.

The average June price in grocery stores for a 454-gram package of strawberries was $5.73, according to grocerypulse.ca data collected for Dalhousie University's Agri‑Food Analytics Lab in Halifax.

That's a 4.9 per cent retail price increase from May, said Sylvain Charlebois, the lab's director. It's mostly a seasonal adjustment as retailers transition from imported strawberries to higher-cost Canadian berries and scale back aggressive spring promotions, he said.

"If weather co-operates and the domestic harvest is strong, Canadians should expect strawberry prices to soften as we move further into the summer harvest season."

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We've seen the same boom happen with other fruits over the years, such as kiwis and pineapples, noted Bender, the Canada Research Chair expert.

It also wasn't that long ago that you might get one mandarin orange in your stocking to last you all winter, he said, and now you can buy them by the crate.

Even bananas were once a rare delicacy, he said, pointing out that they were only introduced to the North American market at the 1876 World Fair. They rapidly became an everyday food, but the fact that we still have fancy dishes like Bananas Foster is a remnant of a time when they were a luxury item.

"Now they're pennies a pound, and they're a very different banana than they once were," he said, referring to them being bred specifically to survive international transportation.

"We're seeing the same thing happen in our lifetime with strawberries."

Senior Writer & Editor

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