Pokemon Go celebrates 10 years with global festival, as fans continue to try to catch 'em all

For a unawares clip 10 years agone, Pokemon Go ruled the domain. 

Millions of players came come out to play the new mobile phone app, with players searching for monsters from the popular series of video games originally created by Nintendo — crowding parks, city streets and other public spaces.

"Oh my God, it felt like the closest thing we had to world peace," said Ben York, who was in downtown Toronto on Saturday catching yet more Pokemon with his friends.

"Everyone got along with everybody. There were groups of people in downtown areas that you wouldn't normally have groups of people. You met your neighbours [playing the game]," said Nick Clark, one of York's friends.

While you're not likely to see the swarms of players you did in 2016, dozens of players walking while playing on their phones — often connected to a battery pack — can still be seen if you look in nearly any direction in parts of Toronto, including Nathan Phillips Square or High Park.

Pokemon Go publisher Scopely ran special global events to celebrate the 10 years since the game launched in July 2016. Over 1,000 players took part in an in-person raid event in New York City's Times Square, according to Scopely, as videos of Pokemon covered the square's gigantic screens.

The game was originally developed by California-based Niantic Labs. It was acquired by Scopely, which also develops Monopoly Go, in 2025 in a deal that was reportedly valued at $3.5 billion US.  Scopely itself was acquired by Savvy Games Group, a subsidiary of Saudi Arabia's Public Investment Fund, in 2023.

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Pokemon Go has been played by more than 800 million people in more than 150 countries and regions since its launch, according to a news release from Scopely. The release also says it's consistently been in the Top 10 most popular lists of mobile games every year, and in 2025 alone generated over $1 billion US in revenue. (It did not specify the number of players this year.)

When it first launched, Pokemon Go was hailed by some as a new frontier for gaming tech. The app heavily features augmented reality, which superimposed virtual characters onto real-life videos taken with your phone's camera. 

If you ask people still playing today, however, the appeal is more simple: it's about getting outside, meeting with friends and catching Pokemon.

"We often use it as an excuse to get together, and we always make a day out of it. Like, we get food and we hang out," said William Rapchak, who was also out searching for Pokemon with York and Clark.

"And then Pokemon becomes the background of a social event."

The game has not been immune from controversy, however. Some players voiced concern about the game's sale to the Saudi Arabia-owned Scopely as yet another chapter in the nation's growing presence in entertainment and sports that critics say whitewashes its record of human rights abuses.

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And according to a June report from Dutch outlet Trouw, data gathered by Pokemon Go players who engaged with its optional location-scanning quests could have gone on to be used to train military drones.

In December, one of former developer Niantic's spinoff companies announced a partnership with Vantor, an intelligence company that develops software for drones, including those used by militaries.

A spokesperson for Niantic denied that any data collected from the game was part of the deal, according to gaming news site IGN.

"I've never liked that, and it boggles my mind why I still play it sometimes," he said.

He says he turns off the game's augmented reality settings on his phone, hoping it might make a difference.

Clark is somewhat more resigned to the situation. "I feel like we're at a place where it's just like, what isn't selling our data? Like Facebook, Instagram, everyone has our data." 

Such concerns seem unlikely to entirely slow the game's momentum, slow and steady as it may be. Scopely this week announced over two dozen upcoming community events with exclusive in-game rewards in cities around the world. Canada was listed as one of the hosts, though no cities were yet named.

Meanwhile, Japan-based The Pokemon Company, which is co-owned by Nintendo, is in the midst of celebrations for the franchise's 30th anniversary. The franchise debuted in 1996 on the Game Boy with the dual Pokemon Red and Blue games.

Journalist

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