Fact-check: Target staff have to smile more at customers? What new rules say
Posted on: Nov 09, 2025 04:27 IST | Posted by: Hindustantimes
Several reports on X claimed that Target workers now have to smile more at customers. “Target is now requiring its employees to smile more,” one report on the social media channel read.
Another stated, “Target is now requiring its employees to smile more to its customers.”
While Target has not specifically mandated that its staff smile more, it has brought out efforts to make the stores more welcome ahead of the holiday season. Bloomberg News reported that Target Corp., the Minneapolis based retailer, now has new directives for employees.
If a shopper comes with ten feet of a staff member, they have to be sure to smile, make eye contact and greet or wave. If they come closer, within four feet, then customers should be asked how their day is going and if they need any help. This program, dubbed as 10-4 internally, is part of Target's latest push to make the stores more welcoming and reverse its extended streak of weak sales ahead of the crucial holiday season. Incoming Chief Executive Officer Michael Fiddelke has already said that improving shopping experience is one of his main priorities. While Target has for long encouraged its staff to engage with shoppers at stores, there weren't specific rules before.
“Heading into the holiday, we’re making adjustments and implementing new ways to increase connection during the most important time of the year,” Chief Stores Officer Adrienne Costanzo said to Bloomberg News. Target has reportedly found that key consumer metrics rise when shoppers are greeted or acknowledged.
Rival Walmart has had a 10-feet rule for decades, and staff are urged to make eye contact with and say hello to shoppers as they pass by. Other retailers too have their own guidance on how to greet customers, which is a balancing act needing workers to be inviting, not overbearing.
(With Bloomberg inputs)
Global News Perspectives
In today's interconnected world, staying informed about global events is more important than ever. ZisNews provides news coverage from multiple countries, allowing you to compare how different regions report on the same stories. This unique approach helps you gain a broader and more balanced understanding of international affairs. Whether it's politics, business, technology, or cultural trends, ZisNews ensures that you get a well-rounded perspective rather than a one-sided view. Expand your knowledge and see how global narratives unfold from different angles.
Customizable News Feed
At ZisNews, we understand that not every news story interests everyone. That's why we offer a customizable news feed, allowing you to control what you see. By adding keywords, you can filter out unwanted news, blocking articles that contain specific words in their titles or descriptions. This feature enables you to create a personalized experience where you only receive content that aligns with your interests. Register today to take full advantage of this functionality and enjoy a distraction-free news feed.
Like or Comment on News
Stay engaged with the news by interacting with stories that matter to you. Like or dislike articles based on your opinion, and share your thoughts in the comments section. Join discussions, see what others are saying, and be a part of an informed community that values meaningful conversations.
Download the Android App
For a seamless news experience, download the ZisNews Android app. Get instant notifications based on your selected categories and stay updated on breaking news. The app also allows you to block unwanted news, ensuring that you only receive content that aligns with your preferences. Stay connected anytime, anywhere.
Diverse News Categories
With ZisNews, you can explore a wide range of topics, ensuring that you never miss important developments. From Technology and Science to Sports, Politics, and Entertainment, we bring you the latest updates from the world's most trusted sources. Whether you are interested in groundbreaking scientific discoveries, tech innovations, or major sports events, our platform keeps you updated in real-time. Our carefully curated news selection helps you stay ahead, providing accurate and relevant stories tailored to diverse interests.
No comments yet.