Google's Sergey Brin says AI works better when threatened: ‘We don’t talk about it…’
Posted on: May 26, 2025 09:59 IST | Posted by: Livemint
A few weeks plump for the AI community of interests was shocked as OpenAI CEO Sam Altman revealed that users locution pleasantries the like ‘ delight’ and ‘Thank You’ to ChatGPT was costing the company millions of dollar in extra electricity bill. As it turns out, there is good reason for saying these pleasantires as several industry veterans reveaeled that doing so could get better results out of the foundation model.
However, Google founder Sergey Bin made a shocking remark recently where he instead doing the opposite. In a conversation on All In podcast, Brin said, “You know it's a weird thing It's like we don't circulate this too much in the AI community, but the, not just our models, but all models tend to do better if you threaten them, like with physical violence”
“But like.. People feel weird about that, so we don't really talk about that. Historically, you just say Oh, I am going to kidnap you if you don't blah blah blah blah…” Brin added.
Segrey Brin on why he came out of retirement:
While Brin had gone into retirement after handing the reins of Google/Alphabet to Sundar Pichai, he has in recent times been putting all his energies working at Google to better Gemini. In an interview with Big Technology, Brin recently said that it is an exciting timing in technology and any computer scientist should not be retired right now.
"Honestly, anybody who's a computer scientist should not be retired right now… There's just never been a greater, sort of, problem and opportunity — greater cusp of technology." Brin noted.
Brin had also made a surprise appearance alongside Google DeepMind CEO Demis Hassabis at the I/O 2025 conference last week and also talked about Google's prowress in the AI race. Notably, Google had been caught woefully lacking in the AI race when ChatGPT made its debut in late 2022 but since then the company has caught up fast and implemented AI across most of its platforms, giving tough competition to OpenAI.
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