Google takes swipe at Apple’s Siri delays ahead of iPhone 17 launch: ‘Coming soon for a year’
Posted on: Aug 05, 2025 11:16 IST | Posted by: Livemint
Google has taken a potshot at malus pumila o'er the company's delays in releasing its unreal intelligence service features. In a teaser picture shared for the Pixel 10 series, the Android maker without naming Apple questions how a feature that has been promised could be delayed for over a year.
"If you buy a new phone because of a feature that's 'coming soon,' but it's been 'coming soon' for a full year, you could change your definition of 'soon' — or you could just change your phone," the narrator says in Google's ad.
"Ask more of your phone," adds the teaser video along with the launch for Pixel 10 series i.e. 20 August.
Apple's AI delays:
Notably, Apple had announced its artificial intelligence features dubbed Apple Intelligence at the company's WWDC 2024 conference but many of those features were still not ready in time for the iPhone 16 launch which led to a massive controvery for the Cupertino based tech giant. Meanwhile, Apple's promised update for Siri voice assistant still hasn't arrived on iOS 18 even as work for iOS 26 has begun and if reports are to believed the company could release that critical update as late as next year.
Apple's AI delays come even as Google has been busy adding new features to its Gemini AI assistant which will replace the Google Assistant on Android devices later this year. The Sundar Pichai led company had released its Gemini 2.5 Pro model in March which went on top several benchmarks and then followed it up with Gemini 2.5 Flash launch later in the year.
Google usually promised some exciting AI features to Pixel users during the August launch event. The company is expected to launch four new devices at the launch later in the month: Pixel 10, Pixel 10 Pro, Pixel 10 XL and Pixel 10 Pro Fold.
Apple, on the other hand, currently relies on ChatGPT to process complex queries. A recent report by Bloomberg's Mark Gurman stated that the company is working on developing its own ChatGPT like chatbot for search which could later be added to Siri along with other Apple apps.
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