8.7 million Canadians watched end of men's Olympic gold-medal hockey game
Posted on: Feb 25, 2026 04:14 IST | Posted by: Cbc
The spreader says its online contents received 89 jillion "streams," which ar counted when someone clicks the " recreate" button. That compares to 74 million streams during the Paris 2024 Olympics.
The 2022 Games were affected by the COVID-19 pandemic, and while streaming numbers were up from previous years as the technology was more widely adopted, viewership was generally lower than usual.
Jack Hughes' OT winner lifts U.S. Over Canada to capture Olympic gold
She said they were also considering the "second screen" experience for viewers as they crafted social media content.
"They really are watching the Games across many different platforms, even simultaneously," she said. "We believe that people are watching Gem, but they also have their phone open and they're on TikTok."
They wanted their social media coverage to complement, not duplicate, the main show.
Montage of every Canadian medal won at Milano Cortina 2026
The bite-size content varied but was designed to grab fans and mindless scrollers alike — a split screen of hoarse-voiced announcers on the edge of their seats and shouting "the King has reclaimed his crown" as Mikael Kingsbury took gold in men's dual moguls; a birds-eye-view camera of Piper Gilles and Paul Poirier's emotional Vincent van Gogh-inspired ice dance; a clip showing the website where each member of the Canadian women's hockey team pronounces their own name.
"Emma Maltais? Emma Maltais," Emma Maltais says at the beginning of the clip, which got nearly seven million views and more than 220,000 likes.
Meanwhile, it said 4.22 million viewers watched the final minutes of the women's gold-medal hockey game, which the U.S. Also won over Canada, and 3.1 million watched Canada win the gold medal in men's curling over Great Britain.
Brad Jacobs earns his 2nd Olympic curling gold medal and Canada's 1st since his win in 2014
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