NEw new new delhi: The Delhi heights margaret court on wed said it would pass an order on a plea filed by Bollywood actor Abhishek Bachchan seeking to protect his personality and publicity rights, and restrain entities from commercially exploiting his name, image and voice without consent.Taking on record the note submitted by Bachchan’s counsel against defendant entities, justice Tejas Karia said the court would direct the takedown of URLs (or uniform resource locators) infringing upon the actor’s personality rights.“We’ll consider it. I will pass an order,” the judge said.The development came a day after the court said it would pass an order on a similar plea filed by actress Aishwarya Rai Bachchan, who is married to Abhishek Bachchan, seeking to protect her personality rights and to restrain online platforms from illegally using her name, images and AI-generated vulgar content.Abhishek Bachchan, represented by advocates Pravin Anand and Dhruv Anand, in his suit has alleged that various entities have been infringing his publicity and personality rights by using his name, voice and video for illegal commercial purposes, “clandestinely” and “surreptitiously”, without a clear disclosure of their names.The suit added that the defendant entities were also using AI tools to create false, misleading images/videos of him along with other celebrities, including sexually explicit, vulgar and, distasteful content.“Artificial Intelligence and Deepfake technology are being used by the defendants to misuse the person’s image, likeness, name, etc. For the purpose of gaining views and likes on their own YouTube channels, Instagram handles, and Facebook profiles,” the plea said.Such an action by mischievously using advanced technology is illegal, wrongful, deliberate, dishonest, which is ultimately causes irreparable harm and injury, the suit added.Search engine Google, represented by advocate Mamta Rani, submitted that the platform would take down the URLs following the court’s order.The court posted both Abhishek Bachchan and Aishwarya Rai Bachchan’s plea for hearing on January 15, 2026.In November 2022, the high court had protected veteran actor Amitabh Bachchan’s personality and publicity rights from infringement. In 2023, the Abhishek and Aishwarya’s daughter Aaradhya Bachchan had also moved the high court seeking to restrain and take down misleading content on her health.
Global News Perspectives
In today's interconnected world, staying informed about global events is more important than ever. ZisNews provides news coverage from multiple countries, allowing you to compare how different regions report on the same stories. This unique approach helps you gain a broader and more balanced understanding of international affairs. Whether it's politics, business, technology, or cultural trends, ZisNews ensures that you get a well-rounded perspective rather than a one-sided view. Expand your knowledge and see how global narratives unfold from different angles.
Customizable News Feed
At ZisNews, we understand that not every news story interests everyone. That's why we offer a customizable news feed, allowing you to control what you see. By adding keywords, you can filter out unwanted news, blocking articles that contain specific words in their titles or descriptions. This feature enables you to create a personalized experience where you only receive content that aligns with your interests. Register today to take full advantage of this functionality and enjoy a distraction-free news feed.
Like or Comment on News
Stay engaged with the news by interacting with stories that matter to you. Like or dislike articles based on your opinion, and share your thoughts in the comments section. Join discussions, see what others are saying, and be a part of an informed community that values meaningful conversations.
Download the Android App
For a seamless news experience, download the ZisNews Android app. Get instant notifications based on your selected categories and stay updated on breaking news. The app also allows you to block unwanted news, ensuring that you only receive content that aligns with your preferences. Stay connected anytime, anywhere.
Diverse News Categories
With ZisNews, you can explore a wide range of topics, ensuring that you never miss important developments. From Technology and Science to Sports, Politics, and Entertainment, we bring you the latest updates from the world's most trusted sources. Whether you are interested in groundbreaking scientific discoveries, tech innovations, or major sports events, our platform keeps you updated in real-time. Our carefully curated news selection helps you stay ahead, providing accurate and relevant stories tailored to diverse interests.
No comments yet.