COke Studio Bharat is plump for with its 4th flavour, bringing unitedly veterans such as Rekha Bhardwaj and Mame Khan alongside rising voices including Faheem Abdullah and Aditya Rikhari, in a lineup that spans folk, Sufi, devotional and contemporary sounds from across the country.The lineup also includes artists such as Kulte Khan, Arsalan Nizami, Madhur Sharma, Ashok Maskeen, Vaibhav Pani, Mohammad Faiz, Ravator, Khwaab, and Utpal Udit.The season draws from a wide range of Indian musical traditions - Rajasthani folk, Kashmiri narrative forms, Banaras-rooted accounts, Sufi lineage from Punjab - while also making room for contemporary takes on personal storytelling and modern love, the organisers said in a statement."Every generation rediscovers its roots in its own way. Coke Studio Bharat provides a space where that rediscovery happens through collaboration. Season 4 is about preserving the spirit of tradition while allowing it to breathe in a new context," said Rekha Bhardwaj.Aditya said the platform allows the core of a song to remain intact even as its sound expands. "Season 4 feels intimate in its writing, but expansive in how it's heard," he added.Faheem Abdullah, who broke out with the blockbuster success of the title track of the Hindi movie Saiyaara, said the season had enabled him to fuse his roots with a broader sound."Music carries memory, identity and emotion. Being a part of Coke Studio Bharat gives me the chance to bring that world of storytelling to a national platform," he said.Season 3 had delivered chart-topping tracks, including Arz Kiya Hai, a modern reinterpretation of India's poetry culture that topped Indian music charts, and the festival-ready Holi Aayi Re. Season 4 is expected to go deeper into India's local musical terrains, with the first track set to drop shortly.Shantanu Gangane, IMX Lead at Coca-Cola India and Southwest Asia, said the platform had consistently demonstrated the power of regional languages, traditional instruments and untold stories at scale."Over the last three seasons, we've seen a powerful narrative of regional languages, traditional instruments and untold stories being presented at scale. Season 4 accelerates that approach and showcases culture and music from the heartlands at a national and global stage," he added.Devraj Sanyal, Chairman and CEO of Universal Music Group India and South Asia, said Coke Studio Bharat represented the kind of creative ecosystem India's music industry needed.“Our prime directive is simple - to build the most compelling music with the most exceptional artists, and in doing so, help shape culture here in India and beyond,” he added."In today's world, the consumer is no longer a passive listener but an active participant by way of being a superfan shaping culture alongside us. That makes our prime directive simple - to build the most compelling music with the most exceptional artists, and in doing so, help shape culture here in India and beyond," he concluded.
Global News Perspectives
In today's interconnected world, staying informed about global events is more important than ever. ZisNews provides news coverage from multiple countries, allowing you to compare how different regions report on the same stories. This unique approach helps you gain a broader and more balanced understanding of international affairs. Whether it's politics, business, technology, or cultural trends, ZisNews ensures that you get a well-rounded perspective rather than a one-sided view. Expand your knowledge and see how global narratives unfold from different angles.
Customizable News Feed
At ZisNews, we understand that not every news story interests everyone. That's why we offer a customizable news feed, allowing you to control what you see. By adding keywords, you can filter out unwanted news, blocking articles that contain specific words in their titles or descriptions. This feature enables you to create a personalized experience where you only receive content that aligns with your interests. Register today to take full advantage of this functionality and enjoy a distraction-free news feed.
Like or Comment on News
Stay engaged with the news by interacting with stories that matter to you. Like or dislike articles based on your opinion, and share your thoughts in the comments section. Join discussions, see what others are saying, and be a part of an informed community that values meaningful conversations.
Download the Android App
For a seamless news experience, download the ZisNews Android app. Get instant notifications based on your selected categories and stay updated on breaking news. The app also allows you to block unwanted news, ensuring that you only receive content that aligns with your preferences. Stay connected anytime, anywhere.
Diverse News Categories
With ZisNews, you can explore a wide range of topics, ensuring that you never miss important developments. From Technology and Science to Sports, Politics, and Entertainment, we bring you the latest updates from the world's most trusted sources. Whether you are interested in groundbreaking scientific discoveries, tech innovations, or major sports events, our platform keeps you updated in real-time. Our carefully curated news selection helps you stay ahead, providing accurate and relevant stories tailored to diverse interests.
No comments yet.